Bobbie Montgomery, Senior Vice President, Healthcare Practice Group
Because of the confidential nature of healthcare marketing, pharmaceutical clients often keep sales numbers close to the vest. Imagine, then, how pleased I was when a client recently dropped this tidbit, “In the higher deciles, your RepOnCall program is actually outperforming our guys in the field.”
Nice, right? But in truth, not all that surprising, given that an online pharma rep can work with a “territory” with as many as 800 HCPs, compared to 125 for a traditional rep. And not only does the territory size expand with online reps, but the frequency increases, as well. A Technekes RepOnCall can reach out to targets as often as every two weeks — even so-called “un-reachable” targets in white space territories. Just think how long it would take a traditional rep to visit 125 offices – not to mention 800 offices over widely diverse geography! Affordability plays a role, too, since an online sales force will always be more cost-effective than a field-based sales force. Always.
Still, online sales only work when the rep on “the call” is every bit as good as your rep in “the field,” which is exactly the case with Technekes RepOnCall programs. Our professional pharma reps are well-trained, well-seasoned and well-prepared to develop strong relationships with HCPs and to provide outstanding service, including product detailing, sample cards, product literature, and even “lunch and learns”!
So congrats to our RepOnCall team for continuing a job well done!
If you’d like to put our team to work for you, just give me a call at 610-745-1719.