Like everyone else, we were glued to last night’s Super Bowl. And what we saw amazed us, because tucked in the middle of the game, and the lighting snafu, and Beyoncé strutting, singing, but not lip syncing, and an avalanche of commercials for chips and beer and soft drinks was this salute to the American farmer. More than brilliant marketing, it was as heartfelt and compelling a commercial as we’ve ever seen — and a strong reminder of why everyone at Technekes is so proud to support the North American agriculture industry.
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